Google Surveys – A New Monetization Opportunity for Web Publishers

Google has introduced a new do-it-yourself product called Consumers Surveys to help businesses, big or small, perform targeted market research using online surveys.

For instance, if you are planning to introduce a new dish in your restaurant, you can create a survey targeting residents of your area and those in a particular income group. The following video offers more details about the new Consumer Survey product.

A Monetization Opportunity for Websites

The company creating the survey will pay Google $0.10 per response (for a general survey) or $0.50 per response for a demographically targeted survey (like when they want to target residents of New York who are in the 18-24 age group). These surveys will be embedded on Google network sites (much like AdSense ads) and Google will pay the web publisher a commission each time a visitor completes the survey.

You may wonder what is the incentive for the visitor to fill the survey? That will be decided by the publisher – they can either offer “premium” content to visitors who complete a consumer survey or maybe they can put their site’s registration for behind a survey.

Google has put up an online form for publishers who wish to apply for the Consumer Survey Program. The support site says that integrating surveys in a website is very similar to how your set up AdSense ads on your website. It however remains to be seen if Google will allow small publishers into the program.

Take a Virtual Tour of The White House

If you are curious to know what it is like inside the residence of the world’s most powerful person, take a tour from the comfort of your couch.

Search for 1600 Pennsylvania Avenue, Washington DC on Google Maps and drag the street view icon on the White House building. Or maybe you can use this direct link. Once inside the building, you can use the arrow keys to walk through the various public rooms and halls of the White House or click the level numbers (1 or 2) to switch to a different floor level.

You may also want to visit the official White House website – whitehouse.gov – to learn about the history of the various rooms and to explore sections of the building that aren’t covered in the Street View project.

And here’s a behind-the-scenes video that shows how Google photographed the various public room to create these virtual tours.